Yggdrasil Expands European Reach Through Partnership with 711

Yggdrasil, an iGaming content provider, has announced a significant expansion of its European operations through a new partnership with the esteemed casino operator 711. This collaboration marks a strategic move to enhance Yggdrasil’s presence in the regulated markets of the Netherlands and Belgium.

As part of the agreement, Yggdrasil will introduce its acclaimed gaming titles to the Dutch and Belgian markets under 711’s brands. This includes fan-favourite games such as Valley of the Gods, Vikings go Berzerk, and the recently launched Rainbow Ryan 2.

Additionally, the YGG Masters program’s extensive portfolio, featuring a diverse range of titles from top boutique studios, will be made accessible to players. This initiative aims to enrich the gaming selection available in 711’s offerings in both countries.

The integration of Yggdrasil’s games into 711’s platform was facilitated through Bragg Gaming’s advanced aggregation platform, underscoring Yggdrasil’s commitment to expanding its distribution network and strengthening its position in key European markets.

Jose Simon, Commercial Director at Yggdrasil, said: “711 is a brand that has a huge prominence in the Netherlands, and we are delighted to bolster our presence in these important markets, showing Yggdrasil’s focus to expand into regulated markets.

“Our games have already proven popular with players in these countries, and we believe this will be an important partnership for us in Western Europe .”

Gilles De Backer, Chief Operating Officer at 711, said: “Yggdrasil has a well-deserved reputation as an innovative, forward-thinking provider, and we’re thrilled to be partnering with them as we look to take the next step as a business.

“With a broad portfolio of content that consistently resonates with players, we are certain this will be a positive deal for both sides.”