Eurasia Sports Limited, the entity behind 3ET, an acclaimed platform known for its proficiency in football and US sports betting, has recently formalized its entrance into the esports betting arena through a strategic partnership with PandaScore. This collaboration signifies 3ET’s inaugural venture into esports, diversifying its betting options to include some of the most popular games in the sector: CS (Counter-Strike), Dota 2, and LoL (League of Legends).
PandaScore, distinguished in the igaming industry for supplying comprehensive esports betting odds, data, and products, will equip 3ET with its proprietary Odds feed. This feed is renowned for its accuracy and reliability, underpinned by advanced analytical models and the expertise of a dedicated team of esports traders, each specializing in their respective games.
This partnership emerges at a pivotal moment for the esports betting market, which is currently experiencing exponential growth. The dynamic nature of esports, coupled with an increasing audience and bettor engagement, presents a lucrative opportunity for igaming operators. PandaScore, in particular, has demonstrated remarkable performance in this burgeoning field, achieving a significant milestone in October of the previous year by facilitating over €1 billion in esports bet volume. This achievement underscores the escalating demand among operators to integrate esports betting into their service offerings.
The alliance between 3ET and PandaScore is poised to capitalize on this trend, enhancing 3ET’s product suite with high-quality esports betting services. It reflects a strategic move to engage with a broader audience by catering to the diverse interests of bettors and solidifying 3ET’s position in the competitive landscape of igaming.
Dasha Kirilishina, Senior Sales Manager at PandaScore, said: “We are super excited to be working with the 3ET team to help launch its esports offering to players.
“This is an established sports betting brand with a large and loyal player base that will undoubtedly relish the opportunity to bet on the biggest esports contests taking place across the world.
“Our Odds feed allows operators such as 3ET to offer the widest selection of markets and the best odds while ensuring esports betting delivers the returns they need.
“For 3ET, the roll-out of our esports Odds feed also presents an opportunity to engage esports fans and bettors and encourage them to engage with the brand for the first time.”
Robert Cruickshank, Director of 3ET, added: “We see tremendous potential for 3ET in the esports betting space and with PandaScore providing our odds, we are confident we can deliver the experience that esports bettors are seeking.
“We look forward to working closely with PandaScore to maximise the opportunities on the table and to continue to deliver a world-class betting experience to our players.”
