PandaScore has successfully obtained a license to operate in the US state of Colorado, following a comprehensive research process aimed at meeting client needs. This milestone marks PandaScore’s initial foray into the US market, establishing a supplier-led path for esports betting in the region.
With this new license, PandaScore’s existing clients can now expand into the Colorado market, enhancing their esports offerings and building a robust audience within the state’s supportive regulatory environment. The esports-friendly framework in Colorado provides a solid foundation for operators to leverage PandaScore’s innovative products, including BetBuilder, player props, and microbetting.
For potential new clients, partnering with PandaScore offers a strategic advantage in the lucrative US market. Colorado’s extensive range of eligible esports titles and competitions, coupled with a flexible licensing regime, makes it an ideal entry point for PandaScore and its partners.
PandaScore’s decision to start its US licensing journey in Colorado is driven by the state’s comprehensive esports betting options and its innovation-friendly regulatory landscape, positioning both PandaScore and its clients for growth and success in the US market.
Securing the license also serves as proof of concept for the French esports supplier, PandaScore Legal Counsel Alexis Brunet noted that “securing the Colorado license is a strong signal of our intentions in the US and are serious about its potential. Esports in the United States is a fast-evolving regulatory environment, but it’s only going in one direction: expansion. We intend to provide our best-in-class products and services to our customers no matter where they are, and service one of the largest markets in the world.”
For PandaScore CEO Flavien Guillocheau, entry into Colorado in the US market was the natural next step in the company’s client-first, service-oriented approach: “For esports to succeed in the US, suppliers must lead from the front. Suppliers need to address the uncertainty around regulation which has held back operator investment and thus growth of the vertical.
“We’ve proven we know the market, get a license efficiently and do it in a way that puts operators first. We’re confident that if our clients are seeking entry into a given market, we can be completely straight with them, show them the viable pathway to success, and create the foundation and access they need to fully harness the potential of esports in one of its biggest consumer markets.”
