Playtech Enhance US Footprint through Parx Casino Deal
Playtech have announced that it has signed strategic agreements with various subsidiaries of Greenwood Racing Inc. (the “Greenwood companies”), which own and operate the Parx Casino in Bensalem, Pennsylvania.
The agreements include licensing of Playtech products to the Greenwood companies in the states of Michigan, Indiana, New Jersey and Pennsylvania, commencing with the launch of online casino in Michigan on Playtech’s IMS Platform and Player Account Management (PAM).
Parx Casino is the leading casino and racetrack operator in Pennsylvania. The Greenwood companies also operate online sports betting and casino in Pennsylvania, online casino and retail sports betting in New Jersey and retail sports betting in Michigan.
Mor Weizer, Playtech CEO, commented “This strategic partnership with the Greenwood companies represents a major milestone for Playtech and I’m excited to work with them to help achieve their growth plans in the coming years. The US is a highly strategic market and this multi-state, multi-product agreement highlights the demand for the full breadth of our product offering. This is the next step for Playtech in the US and we are delighted to work with the Greenwood companies to capture this exciting long-term opportunity.”