Player Acquisition in Africa: Scaling Beyond Tech Barriers

Compete, win and scale in Africa's leading gambling markets

23rd April 2026
Written by Curtis Roach

Africa’s iGaming market is no longer emerging; it’s competitive. South Africa is maturing fast, Kenya and Nigeria are no longer open fields, and the operators who moved first are now defending share against a second wave of serious challengers.

Competing with leading brands and maximising engagement rates means taking the acquisition strategy, and the tools behind it, to the next level. A new generation of products entering the market is making that possible, helping operators enhance bonusing responsibly, raise the quality of content, and build CRM systems that deliver player experience at scale.

Join us for this next instalment of the iGF Virtual RoundTable Series, where we have gathered a selection of our industry’s most forward-thinking leaders with key experiences in the region.

They’ll share their perspective and thoughts on the future of market expansion in Africa, how new technology can be best leveraged and most importantly, what we, as an industry, should be doing to ensure growth in the future.

By watching this essential roundtable, you will discover:

How to overcome infrastructure and technology barriers when scaling in Africa
Strategies for enhancing bonus systems without increasing risk or abuse
How to maximise CRM performance and player engagement at scale
Key content trends shaping acquisition across African markets
Managing legacy systems while expanding into new regions
How to identify and partner with the right local and regional stakeholders
Practical approaches to competing with established operators in key markets

What our community are saying

The iGF Roundtable is an amazing platform that I was honoured to be part of. Through their roundtable sessions, iGF have been able to provide the audience with candid market insights and truly engaging content, allowing industry leaders like me the opportunity to give an accurate representation of some of the key growth markets around the globe, especially east Africa!

Jimmy Keneth Masoe, Operations Manager, Betway Tanzania

iGF are partners to the industry and their roundtables are just another extension of this. Through their roundtable discussions, they are equipping operators with the vital knowledge and tools needed to navigate the future and ensure success in exciting new markets, such as Brazil.

Thomas Carvalhaes, iGaming Expert

iGamingFuture are shining a light on responsible gambling and compliance through their engaging content, helping to change the narrative and encourage sustainable growth. These are all high priority issues for me, which is why it was so important to align with them and join one of their roundtable panels.

Matthew Curtis, Head of Responsible Gambling, L&L Europe