Arena Racing Company (ARC), the UK’s largest racing group, has rebranded its flagship product ATR Markets to Racing1 Markets, effective immediately. This rebranding reflects ARC’s commitment to enhancing its turnkey racing solution, now offering 24/7 horse and greyhound content, fully-managed betting markets, and licensed live-video streaming from global racetracks through a single integration.
The launch of Racing1 Markets is bolstered by ARC’s strategic alliance with 1/ST CONTENT, expanding its racing catalogue across key regions including the UK, Ireland, North and South America, Turkey, South Africa, and Australia. This collaboration enhances Racing1 Markets’ offering with over 140,000 annual horse and greyhound races, catering to international betting markets.
Racing1 Markets is now accessible via a comprehensive plug-and-play iFrame in addition to existing API integration. This flexibility provides operators worldwide with streamlined access to embedded video, official data feeds, and robust betting solutions, supported by leading managed trading services (MTS).
The development of Racing1 Markets, led by The Unit’s product design and development specialists, incorporates exclusive pricing and risk-management expertise from Pythia Sports. Senior representatives from Racing1 and Pythia Sports will showcase these advancements at ICE Barcelona (Stand 5E38), offering demonstrations and discussing partnership opportunities.
Racing1 Markets’ relaunch is immediately reinforced by a new partnership with Duelbits, a prominent global crypto operator known for its innovation and player-centric approach. Regulated by the UK Gambling Commission, Duelbits enhances its sportsbook offering with Racing1 Markets, aligning with its commitment to delivering cutting-edge wagering experiences.
Duelbits continues to innovate with initiatives like Duelbits TV, a pioneering 24-hour streaming channel designed to elevate user engagement and satisfaction. This initiative underscores Duelbits’ dedication to redefining user experiences in the crypto-gaming sector and complements its recent platform upgrade to Duelbits 3.0, enhancing usability and functionality.
Benefits of Racing1 Markets
- Supported 24/7 by industry leaders in racing
- Reliable official data and streaming services
- Comprehensive rights coverage for continuous service
- Simplified contract management for media rights and trading
- Fast deployment via iFrame or API for seamless racing integration
New Business Opportunities
- Targets include online casino platforms and non-sportsbook operators (e.g., bingo, poker, lottery)
- Appeals to sportsbook operators entering or expanding into racing markets
- Offers enhanced risk-management and margin optimization for existing racing operators
Ross Haffie, Director of Sportsbook at Duelbits, said: “At Duelbits, we are dedicated to delivering exceptional experiences for our players. The solution that Racing1 Markets provide makes perfect sense for us in continuing our player first strategy. From their comprehensive range of horse racing and greyhound content and the appealing data delivery, pricing and risk-management solution, this embodies a best-in-class product that we are sure will prove to be a great success. Racing1 Markets is a sophisticated, reliable and, importantly, a flexible 24/7 product which has been delivered to us by the gatekeepers to the global racing sector.”
Brendan Parnell, Managing Director of Media & International at ARC, commented: “We’re thrilled to announce this Racing1 Markets launch in a rebrand that crystallises our commitment to simplifying things for existing and, in particular, new customers who may have previously been uncertain of making the leap to a racebook.
“Think: live streaming of over 140,000 events, racecards, data and wagering – all seamlessly wrapped together as a one-stop racing product whose managed trading and automated risk-management are also underpinned by advanced analytics and customer profiling. Racing doesn’t have to be complicated to set up or manage, and we can now dispel that misconception. So if you are, for example, a casino operator, we can integrate Racing1 Markets as an iFrame into your platform, and fully operate it from front to back. Our pitch is: take the iFrame, plug it in, and we’ll run a racebook as another vertical kind of product. You neither have to burn any fuel managing it, nor worrying about it.
“This is just the opening salvo in a progressive partnership with 1/ST CONTENT which sees two international pacesetters in top-quality racing align their rights and services to create a comprehensive racing betting solution which aims to satisfy the diverse needs of global online operators and their customers via one easy-to-integrate tool, fine-tuned by the dexterous risk-management expertise of our trading partners Pythia Sports and neatly designed and packaged by The Unit.
“Through this sharing of complementary resources and distribution networks, 1/ST CONTENT and ARC are now working in tandem across a host of global clients, providing an agile solution-set that can keep pace with the developing regulation across multiple different jurisdictions and maintain a flexible gateway for future product innovations or constraints.”
