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Bet UK, a part of LeoVegas Mobile Gaming Group, has today announced a treble of new horse racing associations, with the addition of leading National Hunt trainer, Neil Mulholland and celebrity horse racing enthusiast Vogue Williams as brand ambassadors together with a TV commercial to be aired on Sky Sports Racing.
This is the first time Bet UK has created a dedicated omnichannel horse racing campaign and is working with the trio to become the preferred choice for sports betting players around the major UK and Irish horse racing events.
Matt Bramley, UK country manager at LeoVegas Group says: “We are delighted and excited to be creating such a high-profile horse racing campaign, a move that demonstrates our commitment to establishing Bet UK as a major player in the sport.”
The aim of the campaign is to blend both knowledge and instinct; Neil Mulholland is one of the best and the most respected new breed of trainers in the UK with a first-class and beautiful set up at Conkwell Lodge Racing Stables whilst Vogue Williams is a celebrity horse-racing enthusiast who has been around horses all of her life and recently trained to be a jockey.
It is hoped that Neil’s knowledge and insight will allow the creation of compelling and engaging content over the coming months whilst Vogue will help attract new horse racing fans to the British mobile-first brand.
The Bet UK TV commercial was shot at Neil Mulholland Racing at Conkwell Lodge Racing Stables near Bath and is due to be aired on Sky Sports Racing on 1 October 2021.
“I am excited to be partnering with Bet UK. My aim has always been to continuously grow the horse racing fan base by making it more accessible and fun for all. The Bet UK brand values of sociable, fresh, accessible and on the go align well with what we are both looking to achieve.” said Neil Mulholland.
“I loved my experience of learning how to race a horse a few years ago and I have massive respect for both trainers and jockeys alike – the hours are really demanding plus there is a huge amount of love and preparation ahead of race days. It’s such a tough job. Being asked to be involved in the Bet UK campaign has been a real honour, and I can’t wait to get started.” added Vogue Williams.