bet365 Extends Partnerships with Spotlight Sports Group into 2022

Deal extension

Spotlight Sports Group has today announced they have agreed to deepen their video partnership with bet365.

The partnership sees bet365 retain the exclusive sponsorship of the Cheltenham Festival series ‘Upping the Ante’ hosted by Racing Post’s David Jennings and Gavin Lynch.

In addition to this, bet365 will continue to be the exclusive sponsor of ‘What A Shout’. The flagship weekly production gathers experts from the racing world to give their big calls on the biggest races.

The dual-branded shows are delivered through multiple Spotlight Sports Group social channels including all Racing Post and MyRacing channels and are distributed parallel on bet365’s social channels to reach racing fans across both businesses.

Discussing the partnership and the growth of both shows Spotlight Sports Group, Chief Commercial Officer, Sam Houlding said: ‘We’re delighted to continue our video partnership with bet365, the past two years have shown the huge audience appetite for our video productions and the shows continue to go from strength to strength. Working with bet365 we’ve ensured to deliver a smarter reach to qualified betting audiences with a proven racing interest. We’re very excited about what is in store over the next 12 months.’

bet365’s spokesperson said: “Upping The Ante and What A Shout have continued to successfully evolve since their inception. The partnership enables us to work closely on ensuring both brands continue to add value to the horseracing audiences digital video consumption. We look forward to the continued success of both shows in 2021-22.”

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