Betano Becomes New Sporting Lisbon Premium Sponsor


Sporting Clube de Portugal will kick off the 2021/22 season with a new Premium Sponsor, thanks to an agreement reached with Betano. The new partnership will last for two years, with a renewal option for a further two.

The two-year partnership has the option to renew for an additional two. Betano is part of Kaizen Gaming, one of the fastest-growing betting and technology companies in Europe, which has been operating in Portugal since 2019.

Its logo will be present on the club’s top assets, with a prominent place on the front of the 2021/22 first team shirt. The announcement of the new partnership further increases the expectation surrounding Sporting CP’s kit for the coming season, coinciding as it does with the “Blind-Sale” campaign that the club launched on June 22nd.