iGaming operator Betano has been named an Official Tournament Supporter of the FIFA World Cup 2026™ for Europe and South America following a new agreement between FIFA and parent company Kaizen Gaming.
The partnership will cover the FIFA World Cup 2026™, which is scheduled to take place across Canada, Mexico and the United States between 11 June and 19 July 2026. The tournament will feature 48 national teams for the first time in the competition’s history.
Agreement
The agreement marks the third collaboration between Betano and FIFA.
In 2022, Betano became the first sports betting operator to partner with FIFA through a regional sponsorship linked to the FIFA World Cup Qatar 2022™ in Europe.
The operator was also announced earlier this year as an Official Partner of the FIFA Club World Cup 2025™.
Betano operates across multiple regulated sports betting and iGaming markets in Europe and Latin America.
Engagement
Through the FIFA World Cup 2026™ partnership, the operator plans to launch a range of digital and in-person fan engagement initiatives across Europe and South America during the tournament period.
The company also stated that users engaging with its platform during the tournament will have access to responsible gambling tools, including financial limits, time management controls and customer support services.
Kaizen Gaming continues to expand Betano’s international footprint through sponsorships and regulated market launches across the global iGaming sector. Financial terms of the FIFA World Cup 2026™ partnership were not disclosed.
Delighted
“We are delighted to welcome Betano among the Tournament Supporters of the FIFA World Cup 2026,” said FIFA’s Chief Business Officer, Romy Gai.
“Since we first partnered with Betano four-years-ago, we have seen a genuine commitment to sporting integrity, bringing fans closer to our game and finding new, engaging ways to entertain them.
“We share these objectives and are glad to have this powerhouse by our side as we look forward to uniting the world through football once again in North America and beyond,” concluded Gai.
Partnering
“Partnering with FIFA for the third time is a proud milestone for everyone at Kaizen Gaming and a clear reflection of our global evolution,” added George Daskalakis, Co-founder and CEO of Kaizen Gaming.
“The FIFA World Cup 2026 is the ultimate intersection of sport and entertainment, reaching billions of people.
“For us, it is the perfect stage to solidify Betano as the most trusted brand globally for responsible online sports betting. Our focus now is to deliver a thrilling, innovative and secure experience for fans throughout the tournament.”
