BETER Expands Partnership with Betsson Through BETBAZAR Collaboration

BETER has expanded its content and data provision services for Betsson through a partnership coordinated by BETBAZAR’s B2B igaming marketplace.

In this updated collaboration, BETER will now supply Betsson Group with an esports odds feed and in-house ESportsBattle tournaments for CS:GO and Dota2. This is in addition to the ebasketball, efootball, ehockey, and Setka Cup table tennis tournaments they were already providing. This extended content will be available to Betsson’s B2C brands and B2B associates.

Through the involvement of BETBAZAR, a B2B marketplace for the gaming industry, Betsson will offer its users odds on more than 25,000 live events across over 450 tournaments annually. Furthermore, Betsson customers will have access to all ESportsBattle disciplines. BETER will provide live streaming, live data, and odds for these, covering more than 33,000 events each month.

Betsson operates in the igaming sectors of Europe and South America, offering casino and sportsbook services. The decision to deepen its collaboration with BETER aligns with its objective to broaden its esports content.

Evgeniy Bekker, Esports General Manager at BETER, said: “BETER has developed a broad portfolio of top-quality esports products that draw in the biggest operators in the business. Once they start working with us, it’s common for customers to want to add more of our products to their offering to maximise the potential they provide – and we’re delighted that Betsson has also chosen to do likewise.  “Esports betting continues to grow at pace and it’s great to see such an established sportsbook operator taking steps to improve its esports offering to players. We’re looking forward to a fruitful extended partnership with Betsson that should also act as a signal to other operators that they need to unlock esports’ potential and offer their players a comprehensive selection of markets, odds and experiences.“

Max Sevostianov, Chief Commercial Officer at BETBAZAR, said: “This deal is the result of a year’s hard work between all three parties and we’re delighted with the fantastic roadmap we’ve created with Betsson for this expanded integration. We can’t wait to see these products go live on the Betsson platform and believe they’ll be absolutely key in helping them attract a new demographic of player.”