BETER Partners with Novibet, Facilitated by Betbazar


BETER, a leading provider in the fast betting content domain, specializing in sports betting and live casino, has recently announced a partnership with Novibet. This development is part of BETER’s ongoing expansion, adding significant names to its portfolio of gaming clients.

The partnership, brokered by Betbazar, a global iGaming marketplace, grants Novibet access to BETER’s comprehensive range of sports and esports content. Notably, this includes BETER’s proprietary Setka Cup table tennis and the popular ESportsBattle tournaments, encompassing eFootball, eBasketball, eHockey, and CS2.

Additionally, Novibet will feature BETER’s BSKT Cup league and Ping Pong Point, further diversifying its live tournament offerings to include ping pong and basketball. This agreement also allows Novibet to leverage BETER’s esports odds feed, enhancing its technological capabilities.

BETER is known for providing continuous live streaming of its sports and esports tournaments, covering over 44,000 events monthly. By integrating live data and odds, BETER ensures an engaging and dynamic betting experience. This partnership aims to deliver an unmatched betting experience to Novibet’s players, further solidifying BETER’s position as a key player in the iGaming industry.

Gal Ehrlich, CEO at BETER, said: “Novibet is an established, high-calibre gaming tech company and we are thrilled to see our leading sports and esports content added to its offering to players.

“From day one, we have focused on providing fast betting experiences to bettors as this is the content they want to engage with. That we offer this across sports through products such as the Setka Cup and esports with our ESportsBattle brand has made us a must-have partner.

“We are confident that Novibet players will enjoy the unique betting experience our content provides and that once they have tried it for the first time, they will keep coming back for more.”

Thanos Gkiokas, Director of Sportsbook at Novibet, added: “We are committed to providing our players with the best sports and esports betting experience in the market and to do that, we have to team-up with premium content providers and we couldn’t ask for a better partner than BETER.

“It sits at the cutting edge to offer fast-betting content that hits the mark with a range of player audiences and sports fans. This is a very important partnership for us, and one that strengthens Novibet’s position as a top destination for sports and esports betting.”

Max Sevostianov, COO at BETBAZAR, said: “We’re thrilled to announce the partnership between Novibet and our expanding network, aided by the invaluable support of Betbazar. We’re delighted to join forces as partners, dedicated to advancing and evolving the industry together.”

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