Aspire Global’s Pariplay Ltd has taken content from Spearhead Studios live on...
Percentage of in-play turnover on Exchange at highest in a decade.
Despite an overall decline in horse race betting, the in-play markets on the Betfair Exchange are on the rise with Total Performance Data’s (TPD) in-running data aiding punters throughout 2021.
The percentage of in-play Exchange bets placed on racing is at a 10-year high with TPD’s low latency and comprehensive live race data proving a popular and valuable tool.
TPD operate at 23 racecourses around the UK at tracks like Doncaster, Ascot, Chester, Chepstow and Lingfield with the share of in-play betting now higher than at RMG-operated tracks for the first time since 2011. The industry-leading live race data is inspiring punters to make more informed decisions during a race.
Much of this increase has been due to the launch of TPD’s B2C arm, TPD.Zone, which has seen over 300 new clients purchase TPD’s super-fast in-play data leading to a fresh boom in mid-race betting – with Bet Angel’s integration proving very popular.
Will Duff Gordon, CEO of Total Performance Data, said: “With Betdaq’s Exchange recently changing ownership, it’s certainly an interesting time for people who want to bet in-running. With more venues, fast data and a multitude of sophisticated trading software you don’t need a drone or a box at the racecourse to have an edge.
“The diversity of those people using the data to predict winners in-running is eye-catching with artists, bankers and pharmaceutical professionals joining the fray in applying their IQ to this highly competitive market. We expect Bet Angel and Bet Mover’s clients to ramp up trading in the coming months, which will further increase the number of in-play punters.”