Betfred Partners with PandaScore to Enhance Esports Betting Offerings

Betfred, a global betting brand, has entered into a partnership with French esports data and odds supplier, PandaScore, to enhance its igaming and esports betting offerings in the United Kingdom.

Under this collaboration, Betfred will integrate PandaScore’s full suite of products, including 308 unique markets, over 32,000 events per year, and a year-on-year turnover increase of 33% for operators.

PandaScore is dedicated to fostering innovation and growth in the esports betting industry, powered by a world-class trading team, an extensive player props market, and widgets that enhance player experience. The company’s esports-specific BetBuilder, which is the richest of its kind in the market, is also part of its offerings.

This partnership, expected to launch later this year, will enable Betfred to expand and improve its esports markets, offering an improved experience to its customers through its online sportsbook in the UK.

PandaScore Senior Sales Manager Dasha Kirilishina said, “We’re incredibly pleased to partner with Betfred to help grow their esports product. They’re a leading operator, with an incredibly strong brand and legacy both online and offline.

“We can’t wait to launch our product, delivering richer experiences for players and strong, sustainable growth for Betfred’s esports vertical. At PandaScore, the real work begins after the client has signed, as we focus on the success of our partners and our customer success team works tirelessly to guarantee that.”

Craig Reid, trading director at Betfred echoed the sentiment, “We’re looking forward to what this partnership will yield for our online product, particularly as we look to engage a wider audience.

“There’s a strong appetite for esports betting in the UK, so it made sense to partner with a data and odds supplier like PandaScore to give our customers more of what they love.”

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