Sunbet and BetGames.TV strike South Africa deal
Sunbet.co.za has further expanded on its African footprint following a deal with BetGames.TV, the live dealer supplier.
The partnership will see Sunbet’s players gain access to BetGames.TV’s portfolio of live dealer content, including titles such as Wheel of Fortune and War of Bets, as well as its recently enhanced lottery offering, proven to greatly drive operator revenue across the continent.
Sunbet will integrate the catalogue via the Bede platform, which will guarantee that BetGames.TV’s content will be fully optimised for both delivery and the end user, while Bitville Gaming will project manage the initial launch.
BetGames.TV content is already hugely popular in South Africa, and this deal with Sunbet will see it cement its position as one of the leading live dealer suppliers for regulated markets in the region.
Commenting on the deal, Richard Hogg at BetGames.TV said: “Sunbet.co.za’s brand has a huge following in Africa and we’re looking forward to delivering our full portfolio of live dealer content to its players across its online and retail network.
“Our cutting-edge, in-house products have been tailored to the bespoke requirements of the market in recent months and we’re very confident that Sunbet’s players will enjoy the varied suite of engaging games covering a variety of risk types now available to them.”
Nitesh Matai, GM at Sunbet, added: “Online gaming is booming in our region and BetGames.TV will be an ideal partner to help deliver live dealer content to players, whether in the comfort of their own homes or within our land-based estate in the nearest future.
“Sun International strive to offer the best, most entertaining games around and there’s no doubt that this partnership, facilitated through Bede’s platform, will confirm our position as one of the leading entertainment providers in South Africa and beyond.”
Dedicated to developing innovative live betting products, BetGames.TV earned the highly acclaimed Rising Star in Casino Innovation at December’s SBC Awards, as well as being shortlisted for five categories at this year’s EGR B2B Awards.
