BetMakers Acquire Form Cruncher and Swopstakes


BetMakers Technology Group Limited has announced that the Company and its wholly-owned subsidiary, BetMakers DNA Pty Ltd have entered into agreements pursuant to which BDNA has acquired the technology platform assets, databases and intellectual property of racing data company Form Cruncher Pty Ltd (Form Cruncher) and technology and intellectual property associated with the Swopstakes betting product from the parent company of Swopstakes Australia Pty Ltd (Swopstakes).

Form Cruncher processes racing event data such as odds, price fluctuations, sectional times and results to create advanced form information and dynamic content that can be adapted and customised globally. Features include: Race and runner ratings, Speed ratings and maps, Runner comments, Race overviews and suggested tips that can be customised to suit each platform partner’s ‘Branding and language’.

BetMakers Chief Executive Officer, Mr Todd Buckingham, said: “The acquisition of Form Cruncher’s racing data assets and form processing database is a valuable addition to our core business, and one that will allow us to grow our overall product offering across a global footprint.

BetMakers currently supplies multiple sources of informatics globally and the acquisition of Form Cruncher will allow us to bring this in-house and create a normalised offering across all of our global jurisdictions in which we operate.

Leveraging BetMakers’ existing infrastructure and data, the new assets will be plugged in to our network and create wagering products and content to be monetised throughout our global suite of customers, including racing bodies, race tracks, retail and digital wagering operators.”