BetMGM Collaborates Further with Sportradar on NBA Data Services
BetMGM and Sportradar (NASDAQ: SRAD) have entered into a renewed agreement focused on enhancing igaming and sports betting experiences using official NBA optical tracking data.
In this recent collaboration, Sportradar will grant BetMGM access to advanced services rooted in NBA optical tracking data. Such data is uniquely provided by Sportradar, stemming from its exclusive partnership with the NBA. This new integration aims to augment BetMGM’s offerings, specifically in its prop markets, same-game parlay portfolio, and in-play betting sectors within the igaming landscape.
“Sportradar’s league data has enabled BetMGM to enhance our product offerings since we first partnered with them in 2018,” said BetMGM Chief Product Officer Jarrod Schwarz. “We expect the upcoming NBA season to be outstanding and look forward to leveraging this data for years to come.”
Eduard Blonk, Chief Commercial Officer at Sportradar, said, “We’re pleased our value-add products and services will unlock the potential of NBA optical tracking data for BetMGM, while supporting the return-on-investment of our partnership with the NBA.”