Betsson Group Introduces Its Premier Brand to the Italian Market

Betsson Group is pleased to announce the introduction of its premier brand, Betsson, to the Italian market. This expansion is part of the Group’s ongoing strategy to extend its reach into new territories and highlights its aim to establish Betsson as a leading name in the global igaming sector.

Betsson.it is launching in Italy with an aim to engage customers through its varied offerings. The platform will feature an extensive sports betting service covering a wide range of sports, alongside a rich selection of slots, table games, and live casino options designed to provide an immersive gaming experience.

This expansion into Italy is a continuation of Betsson’s strategic growth, particularly seen through its expansion in Latin America. This growth has been accentuated by significant sponsorships, including being the primary sponsor for prestigious football clubs such as Boca Juniors and Racing Club in Argentina, and Atlético Nacional in Colombia.

The introduction of Betsson in Italy represents the Group’s commitment to enhancing the visibility and reach of the Betsson brand globally. This move is expected to leverage benefits of scale, particularly in marketing efforts and global sponsorships.

Betsson Group has a longstanding presence in Italy, notably through its StarCasinò brand, which has been operational for over a decade. The Group remains committed to the Italian market, with StarCasinò set to operate alongside Betsson. StarCasino.Sport is well-known for its engagement with football, supporting various clubs including SSC Napoli and Torino FC, among others, and sponsoring Italy’s Serie B. This dual-brand strategy underlines Betsson Group’s dedication to catering to a wide array of customer preferences within the Italian igaming landscape.

Ronni Hartvig, Chief Commercial Officer of Betsson Group, commented, “Italy has grown significantly in importance for Betsson, and we believe this is an opportune moment to introduce our flagship brand, Betsson, to the market. By consolidating our operations under the unified Betsson brand, we aim to harness the power of scalability. And together with our extensive experience in the region, we aim to position the brand as a leading sports betting operator in the market.”