Betsson Partners with Bethard as Sole Sportsbook Provider


Partnership Confirmed

In a recent development within the igaming industry, Betsson, recognized for its strong presence in the online sports betting sector, has forged a strategic partnership with Bethard, an established igaming operator holding licenses in several European territories.

As per the agreement, Betsson will act as the exclusive sportsbook provider, delivering its fully managed services to Bethard’s player base in crucial markets such as Sweden, Ireland, and Malta.

Betsson’s state-of-the-art sportsbook offering has already been introduced to Bethard’s customers in Sweden and Ireland, following a smooth and efficient integration process.

Additionally, in line with this collaboration, Betsson will supply its player account management (PAM) platform to Bethard, further bolstering the igaming operator’s sportsbook services.

“We are delighted to be chosen as the preferred sportsbook provider for Bethard,” said Jesper Svensson, CEO Betsson Operations. “This partnership was initiated based on our shared commitment to delivering unparalleled player experiences and exciting sports betting opportunities across our markets.”

The Managing Director of Bethard, Frank Heinänen said, “When we were looking at options to take our sportsbook offering to the next level it was an obvious choice to select Betsson as our partner. They have years of experience in tens of markets and their cutting-edge platform is constantly being updated, and we can benefit out of that. The switch to their platform was easy and their team supported us throughout every step. I am extremely optimistic that this deal will have a positive impact on our operations and on our customers.”

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