Better Collective Acquires Four Sports Media Brands from Everysport Group in Sweden
Better Collective has acquired four sports media brands from the Everysport Group. The acquisition includes SvenskaFans.com, HockeySverige.se, Fotbolldirekt.se, and Innebandymagazinet.se. Together, these brands account for approximately 9 million monthly visits from users in Sweden.
SvenskaFans.com was established in 2000 and covers various sports from football to ice hockey across various Swedish leagues. The platform has over 750 contributors and includes a YouTube channel, FanTV. The site reports around 5 million monthly visits and earns revenue through advertising (CPM).
HockeySverige.se provides news related to ice hockey, including updates from NHL, CHL, SHL, and HockeyAllsvenskan. The site also has a YouTube channel and records around 2.2 million visits each month. Its primary sources of revenue are advertising (CPM) and subscriptions.
Fotbolldirekt.se is a platform that offers coverage on both national and international football events. It attracts about 1.1 million monthly visits and generates income from advertising and subscriptions.
InnebandyMagazinet focuses on floorball news in Sweden, including league and national team updates. The platform receives about 500,000 visits monthly and its main revenue streams are advertising (CPM) and subscriptions.
With this acquisition, Better Collective aims to expand its presence in the Swedish sports media market. The current revenue models for the acquired brands are primarily traditional advertising (CPM) and subscriptions. Better Collective plans to integrate these platforms and leverage its resources to optimize their online reach.
Jesper Søgaard, CEO of Better Collective: “An important pillar in Better Collective’s strategy is to acquire leading national sports media with strong brands and a loyal and returning following. That’s why these sports media brands fit perfectly into our portfolio. We expect the media to deliver additional growth for our business in Sweden, adding to our leading market position within affiliation and expansion towards general advertisement. We are very excited to bring onboard one of the strongest sports news teams in Sweden and make them part of Better Collective. With our vision to become the leading digital sports media group, we want to be the go-to partner for any brand wanting to gain exposure and engagement among sport fans. This acquisition takes us one step further on that journey. “
Hannes Andersson, CEO of Everysport Group: “We are proud to have developed the websites into some of Sweden’s largest news media in their respective sports. In addition, we have successfully commercialized the brands and in all cases also turned a negative financial development into good profitability. Today’s deal confirms Everysport’s digital innovation and execution capabilities and is a logical next step for both the brands and the Group. We are convinced that Better Collective is a strong and long-term owner who will continue to develop the brands in a meritorious way. We wish both them and the employees all the best.”