Better Collective Hires Anders Crillesen as Head of Group PR & Communications

Tpday, Anders Crillesen joins the Danish sports betting media group, where he will be responsible for corporate and product PR globally.

Anders Crillesen (47) is the new Head of PR & Communications at Better Collective. He joins the company after ten years at the Danish IT company SimCorp, where, for the past three years, he has been employed as Group Communications Director, responsible for global internal and external communication, CSR and branding.

In his new role at Better Collective, Anders Crillesen will set the direction for the company’s corporate and product communication globally, and further build on Better Collective’s communication initiatives toward responsible gambling.

“I’m thrilled to join Better Collective and become part of its innovative company culture. Better Collective has been on a fantastic journey since the company was founded in 2004 and is strongly positioned globally following a targeted acquisition and internationalisation strategy. I look forward to leveraging my PR and corporate communications experience in an entirely new context, to support Better Collective’s continued growth and build visibility around its responsible gambling initiatives,” says Anders Crillesen.

Anders Crillesen holds a master’s degree in communication and business studies from Roskilde University and joins Better Collective with 20 years of communications experience from finance, IT and PR consultancy.