Leading international operator Betway has signed an extended partnership with Betgenius, the betting subsidiary of Genius Sports Group, that will see its in-play product powered by the highest quality live betting content available in the sector.
The long-term agreement sees Betgenius supply Betway with in-play data and trading for a range of major sports including football, tennis, basketball, volleyball and esports.
Betway will benefit from official content from over 300 sports competitions, including the English Premier League, Serie A and EuroLeague basketball.
Anthony Werkman, CEO at Betway, said: “Fast and reliable updates are key to providing our customers with the highest quality of experience when placing their bets. We are delighted to continue working with Betgenius and we value this long-standing partnership. This extension will also allow our customers to stay close to the action in the sports that they love.”
Matt Stephenson, Global Partnerships Director at Betgenius, said: “Betway has always invested in a first-rate in-play product for its players wherever they are in the world. With fast, accurate and reliable data and trading, we’re proud to play a key role in driving both customer experience and revenues for our long-term partner.”