Betway has partnered with Abelson Sports to integrate a comprehensive live sports broadcast feed into its global sportsbook platforms, enhancing user engagement through expanded sports coverage.
The agreement will see Abelson Sports deliver its DATA service to Betway’s suite of applications, supplying real-time listings of televised, OTT, and streamed sports content across multiple territories. The integration aims to provide users with clear visibility of where and how to watch live sports events, aligned with Betway’s existing betting offerings.
Abelson Sports, a specialist in live sports broadcast data, delivers listings across more than 1,100 global channels. With coverage spanning 36 markets on five continents, the company reports tracking over 560,000 individual broadcasts and 111,000 events each year.
This latest partnership supports Abelson Sports’ strategy of localising content for operators in key markets while continuing to expand its global footprint. For Betway, the addition of dynamic broadcast listings supports its broader efforts to deliver a seamless and content-rich igaming experience across its international sportsbook and gaming platforms.
Reuben Thomas, Sales Director at Abelson Sports, said: “We are thrilled to partner with Betway and support their mission to deliver top-tier sports content to a global audience through their apps.
“This partnership allows us to leverage our extensive sports data solutions to help fans access crucial information in real-time. As sports broadcasting continues to evolve, we remain committed to ensuring users can easily find the best viewing options, making their experience more seamless and enjoyable.”
Anthony Werkman, CEO at Betway Group, said: “This partnership with Abelson Sports is a significant step to further enhance the quality of information we provide to our users and consequently the value and utility we provide for sports fans through our Betway apps.
“Our goal is to make sports more accessible and enjoyable for fans across the globe, and with Abelson Sports’ real-time listings, we are achieving just that. The collaboration also strengthens our long-term vision of creating a more immersive digital experience for our users by integrating high-quality sports data directly into our platform.”
