BLAST Premier, a globally renowned Counter-Strike tournament series, has entered into a significant partnership with GG.BET, a leading name in esports betting. This collaboration appoints GG.BET as the exclusive global betting partner for BLAST Premier.
Under this partnership, GG.BET will gain prominent exposure across various platforms, including content, digital, and physical branding in BLAST Premier’s global broadcasts and events. This partnership aims to deliver fan-centric gaming experiences to BLAST’s global audience, enhancing fan engagement and interaction with the Counter-Strike action.
The partnership features multiple activations designed to bring fans closer to the esports experience. These include talent predictions, BLAST.tv Pick ‘Ems, integration of live betting odds in broadcasts, social media giveaways, exclusive content creation, and prominent branding across the BLAST Premier tournament series.
GG.BET is an international esports betting brand committed to offering the best betting experiences for esports enthusiasts. The brand has established a strong presence in the Counter-Strike scene, previously partnering with Ukrainian organization NAVI and becoming the betting partner for Team Vitality, the champions of BLAST.tv Paris Major 2023. GG.BET has also been associated with the Stockholm 2021 and Antwerp 2022 Majors.
BLAST Premier is recognized for hosting elite Counter-Strike tournaments, featuring top teams and star players competing for glory and substantial prize pools. The series is celebrated for its top-tier production quality and creating memorable moments for fans. With a vast global viewership, BLAST Premier’s broadcasts reach over 154 territories in 28 languages. The series’ arena events attract tens of thousands of fans, with major events scheduled in London and Copenhagen for 2024.
This partnership between BLAST Premier and GG.BET represents a strategic alliance in the igaming and esports sectors, aiming to enhance the overall viewer and betting experience in the exciting world of esports.
Alexander Lewin, SVP of Commercial for BLAST, said: “We are delighted to welcome on board GG.BET as a global partner for 2024. The brand is deeply rooted in the Counter-Strike community, having active partnerships with our Member Teams NAVI and Team Vitality. This partnership is further testament to their commitment and passion towards Counter-Strike – we look forward to building a collaboration that rewards and engages fans.”
GG.BET press office said: “The GG.BET team is delighted to kick 2024 off by announcing a partnership with BLAST Premier. Not only do our plans for this year align, both our brands share common values and a desire to push esports to a whole new level. Pooling our resources with such a strong partner will allow us to make this year yet another unforgettable one for the esports community.”
