Since launching in 2017 Stake has rapidly become a global brand and one of the most popular online crypto and fiat gambling platforms.
Its cutting-edge approach to iGaming–merging blockchain and betting–and bold marketing campaigns, including high-profile partnerships with global superstars like Drake and major league sports sponsorships; innovative use of social media and streaming platforms, have made it a dominant force in the industry. And a player favourite.
Now, just days after securing a full Brazilian licence, Thomas Carvalhaes, Stake’s Brazil in-country Manager, joins iGamingFuture to discuss the company’s strategic plans for LatAm’s hottest new market, the regulatory challenges this expansion presents, and explore how Stake plans to deliver a top-tier gaming experience.
IGF’s Head of Content Curtis Roach began by asking:
Firstly, congratulations on recently securing a casino and sportsbook licence in Brazil. How does Stake plan to leverage its wealth of world-class experience to benefit Brazilian players?
“Thank you! This is a significant step for us, strengthening our ongoing commitment to operating in regulated markets worldwide.
“Stake’s dedication to innovation and providing unique experiences will continue to drive our success in Brazil, while our customers will continue to enjoy the world-class product and experience they have come to expect.”
Stake highlights innovation as a key marketing strategy, and you have a dedicated team working in Brazil. What innovative products and features can we expect to see in this market?
“Customers can certainly expect an even stronger commitment to responsible gaming paired with unmatched, unrivalled gaming action.
“Naturally, they can also look forward to a unique and innovative product, something that’s been our trademark since day one.”
Brazil is the latest in a long line of Latin American countries to regulate online gaming. What can the Brazilian market learn from its predecessors to help ensure its sustainable growth in the future?
“This has been a long-awaited and proud moment for Brazilian iGaming executives. The current regulatory framework reflects valuable insights gained from more mature markets already undergoing the regulatory process.
“We’ve adopted best practices and policies from the world’s top-regulated markets, and as a brand we fully support the regulation as it stands. We also recognise that this is a collaborative learning process, not only for local operators but also for regulators.”
Despite recent regulations and the award of new licenses, Brazil still has channelisation issues. How can operators like Stake combat and compete against illicit market activity?
“We focus on maintaining full compliance with the regulations and responsible gaming policies, while delivering unrivalled gaming action to our customers.
“We trust that the relevant authorities are closely monitoring every aspect of the iGaming market in Brazil and will take the necessary steps to ensure the market evolves in a fair and equitable way for all licensed operators.”
Editor’s Note:
Stake’s entrance into Brazil underlines the company’s ongoing success and expansion into regulated gambling jurisdictions worldwide.
Thomas’ vision for Stake’s Brazilian operations favours a strong-and-steady approach that will see the company continue to win over players with its unrivalled products, dedication to providing innovative experiences, and top-tier standards of responsible care.
And while Thomas recognises that channelisation remains a key challenge for Brazilian operators, he is confident in the country’s new regulatory framework; believing the best way to compete with this challenge is to offer an unbeatable, fully compliant, product.
