“Burn Baby, Burn” – PlayUp Plays Tough, Appoints Drazin


Australian online betting and gaming operator PlayUp has continued to play hardball with its former US CEO Dr. Laila Mintas, with whom it’s locked in toe-to-head legal dispute, by naming Dennis Drazin as its new Chair.

Drazin, as Chair and CEO of Darby Development, played a key role in the fight to legalise sports betting in America, greenlighted on May 14, 2018, when the US Supreme Court overturned a 1992 ruling.

Appointed to PlayUp’s Board in 2020, Drazin takes up his new role with immediate effect.

Insiders report that it’s hoped his appointment will help neutralise the legal jeopardy threatened by the ousted Mintas, who, reportedly, has threatened “to burn PlayUp to the ground”.

PlayUp has been granted a restraining order against Dr. Mintas by a Nevada court over an alleged breach of contract.

Mintas led Australian PlayUp’s charge into the burgeoning American sports betting market in 2019.

Currently running sportsbook, racebook, fantasy sports and Esports verticals, PlayUp has mined some notable successes in its US venture: operating in Colorado and New Jersey states, with iGaming entries also lined up in Iowa and Pennsylvania.

Said Drazin: “It has been incredibly rewarding to watch the significant growth of PlayUp in recent months.

“I’m extremely encouraged by the strong performance of the business, particularly within New Jersey where we have made substantial progress in a short period of time amongst what may be the most competitive market in the world.

“I look forward to working directly with the team to scale our operations, grow our market presence and accelerate our ambitious plans to further our rapid growth across both the US and Australia.”
Mintas, for her part, denies all allegations against her.

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