Caesars Entertainment and NHL Extend Partnership with New Features

Caesars Entertainment, Inc. and the National Hockey League have announced the renewal of their partnership within the United States. The extended multi-year agreement continues to designate Caesars as a Sports Betting and Gaming Partner of the NHL. For the first time, this partnership extension allows Caesars Digital to utilize NHL-owned intellectual property to develop NHL-themed iCasino games for its online platforms in North America, including the newly introduced Caesars Palace Online Casino.

The agreement expands on providing Caesars Rewards® members with access to exclusive VIP experiences and enhances Caesars Sportsbook and Caesars Rewards visibility during national NHL broadcasts, especially during Stanley Cup Playoff games in specific Caesars markets. Moreover, Caesars will maintain the right to use NHL team logos and imagery on its Caesars Sportsbook app, alongside opportunities for engagement with NHL Alumni and the Stanley Cup® for special appearances.

The collaboration between Caesars Sportsbook, Caesars iCasino platforms, and Caesars Rewards connects the thrill of sports betting and online gaming with unparalleled experiences. Patrons aged 21 and over can earn Tier Credits towards their status and Reward Credits that unlock access to exceptional Caesars Rewards experiences and discounts at Caesars Entertainment venues throughout the United States and Canada.

Caesars Entertainment, the largest casino entertainment company in North America, continues to lead the industry in Responsible Gaming initiatives, aligning with the NHL’s commitment to Responsible Gaming education. The company enforces a strict 21+ gaming policy, ensuring Caesars Rewards accounts and all gaming activities, including sports and iGaming, are limited to individuals over the age of 21, in accordance with legal requirements.

“With the defending Stanley Cup Champions residing in our home city of Las Vegas, we have a front-row seat to the excitement and passion that the NHL provides,” said Eric Hession, President of Caesars Digital. “This partnership extension with the League continues our efforts to build on that fan passion by bringing unforgettable experiences to all of our valued customers across both sports betting and online casino.”

“Since the inception of our partnership with Caesars, together we have focused on innovative ways to engage our passionate fanbase,” said Jason Jazayeri, NHL Vice President, Business Development. “We look forward to the next chapter of our relationship focused on delivering unparalleled access to our sport for NHL fans.”