Catena Media Prepares for Online Sports Betting Debut in North Carolina

Catena Media is poised for a successful entry into the North Carolina online sports betting market as the state gears up to welcome licensed sports wagering operations later today. With a strategic focus on engaging North Carolina bettors, Catena Media leverages its prominent national brands, including, and the region-specific website, to offer tailored content that resonates with the local audience.

In anticipation of the market launch, Catena Media’s collaboration with media partners, such as Advance Local—the owner of and other news platforms—has enriched its content offerings, positioning the group favorably in search rankings for crucial sports betting queries.

Ahead of the official launch, Catena Media has secured partnerships with five leading operators, ready to introduce sports betting services to the North Carolinian market. These partnerships are structured around a combination of revenue share and cost-per-acquisition (CPA) models, reflecting a diversified approach to market entry.

With an adult population of 8.5 million, North Carolina opens its doors to individuals aged 21 and above for online sports betting, adding a significant audience to Catena Media’s expanding presence. This new venture brings Catena Media’s reach in North America to a total of 29 states and regional markets, marking a significant milestone in its growth and engagement strategy within the igaming sector.

Ryan Harper, Catena Media Vice President North America, said: “We have had a solid run-up to the launch date and are pleased with our efforts so far. We also expect the March Madness NCAA college basketball tournament later this month to be a big driver of new depositing customers in North Carolina.”

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