Super Group (SGHC) Limited, the parent company of Betway, an established online sports betting and gaming business, and Spin, a multi-brand online casino, has announced that Betway will be the Official Global Betting Partner of Manchester City, the current English Premier League champions.
To commemorate this significant partnership, key executives from Super Group and Manchester City will participate in the iconic NYSE bell-ringing ceremony during the club’s pre-season tour in the United States. Neal Menashe, CEO of Super Group, and Ferran Soriano, City Football Group CEO, will ring The Opening Bell at 9:30am EDT.
Starting with the 2024/25 season, the multi-year agreement will position Betway as Manchester City’s Official Global Betting Partner. This collaboration adds Manchester City to Betway’s extensive sports sponsorship portfolio, which features teams from the Premier League, La Liga, NBA, and other major leagues.
Super Group CEO, Neal Menashe, commented: “We are absolutely delighted to become Manchester City’s Official Global Betting Partner. This agreement cements our place in the top tier of Premier League partners, ensuring that our Betway brand reaches fans in all corners of the globe.”
Ferran Soriano, City Football Group CEO, said: “We are pleased to announce Betway as our Official Global Betting Partner today. As a globally recognised brand, Betway has a strong pedigree and history of working with high-profile brands within the sports space and we’re excited to work together throughout the partnership.”
