Checkd Group, an iGaming company, has launched a Smart Picks tool for North America using its popular FlashPicks brand. Smart Picks incorporates the Smart Acca technology that has proven popular in the UK. It utilizes historical statistics and betting data to show which teams are performing well, providing users with a more informed approach to betting. The tool currently provides users with selections for the NFL and NBA, and more sports and features are expected to be added in the coming months.
Smart Picks was created and customized for a North American audience and includes features tailored to regional betting habits and preferences. Ontario and 24 US states where online betting is legal can use operator links on Checkd Group’s sports betting community site FlashPicks. These links connect users to leading online sportsbooks such as DraftKings, FanDuel Sportsbook, BetMGM, Caesars Sportsbook, bet365, and PointsBet.
Since its launch in February 2022, FlashPicks has gained over 500,000 unique visitors and 1.4 million website sessions. The site is also expanding its video and audio content, and its new headline show, “For Bettor or Worse,” has already received over 400,000 views and 20,000 listens across all platforms.
Adam Patton, Checkd Dev MD, said: “North America is a key strategic region for Checkd Dev and in developing the Smart Picks solution, we are taking what we have learned from our successes in the UK market and adapting it in line with regional betting preferences. This is only the start of a process and we will be adding more sports to the current selection in the coming months.
“The launch of Smart Picks is the latest milestone as we continue to make rapid progress with our FlashPicks brand, which is already resonating with sports bettors only a year after launch. These are exciting times for our business on both sides of the Atlantic.”
