Croatian Operator SuperSport Pens Tech Partnership with Huddle

This landmark partnership will see Huddle’s expert team utilise their suite of AI and ML tools to complement SuperSport’s in-house proprietary technology by providing automated pricing for basketball, American football, hockey and baseball.

Huddle represents one of the most forward-thinking and progressive companies in the rapidly changing betting and gaming industry, building advanced, proprietary technology solutions designed to unlock the true potential of data and create a wide range of automated products for iGaming operators.

This deal comes on the heels of Huddle’s agreement with Sporting Group in November.

Launched in late 2020, Huddle raised $3 million in venture capital seed funding. The business is building a series of automated products leveraging a microservices model – developing and deploying components, the first of which are trading, odds feeds and risk technology.

SuperSport, established in 2000, is the largest operator in Croatia, boasting over half a million registered players and supplying them with a strong portfolio of content that includes sports betting and casino games online and via mobile.

Francesco Borgosano, CEO and Co-founder, Huddle, said: “We’re very happy to work with a clear market leader in SuperSport. We see this partnership as a stamp of approval for the company, validating all of the hard work our talented team have done in the last 12 months.

“It will be exciting to see how we can utilise our technology to help support their ambitious expansion plans. We believe this to be an incredible opportunity for both brands and I fully expect that we’ll achieve great things together going forward.”

Radim Haluza, CEO at SuperSport, said: “Our key objective is always the provision of a high-quality experience to the customer, and Huddle can help us deliver that. We each complement the other’s offering and, in doing so, foster a culture that will ease further expansion in the future.

“Our vision aligns with Huddle’s, and we look forward to the growth we will experience together.”

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