Pragmatic Play, a prominent supplier in the iGaming industry, has made its UK debut with its sportsbook product through a partnership with DAZN Bet. This launch marks a key development in Pragmatic Play’s expansion within the regulated UK market and further strengthens its collaboration with DAZN Bet.
After successfully introducing Pragmatic Play Sportsbook in Spain in November and Germany earlier this year, both through DAZN Bet, this latest rollout highlights the ongoing growth of their partnership. DAZN Bet UK integrated the sportsbook using Pragmatic Solutions’ advanced Player Account Management (PAM) platform, ensuring a smooth and seamless launch.
DAZN Bet UK customers now have access to a wide range of betting options, including pre-match and in-play data, player props, and bet builders. Additionally, the platform offers Pragmatic Play’s newly launched horse racing product, further enhancing the sportsbook’s offering.
The launch of Pragmatic Play Sportsbook in the UK is a significant step in the company’s global strategy, solidifying its position as a multi-channel provider in regulated markets worldwide. This partnership underscores both companies’ commitment to delivering high-quality sports betting experiences to players in the UK and beyond.
Gareth Crook, SVP of Sports at Pragmatic Play, said: “Entering the UK market with a competitive Sportsbook product was an early ambition of ours, and we are proud to achieve this latest milestone hot on the heels of our horse racing launch. The UK is arguably the most competitive and mature sports betting market of them all. Extending Pragmatic Play’s partnership with DAZN Bet into new territories and with new product launches strengthens our respective growth plans. So far, the early signs for our UK launch are highly positive.”
Daniel Berthold, Managing Director Germany, Austria, UK & New Markets at DAZN Bet said: “Launching our new sportsbook in the UK is a major milestone for DAZN Bet and aligns perfectly with our mission to deliver an innovative, dynamic, and engaging sports betting experience to our UK customers, building on the strong foundation we’ve established in Spain and Germany. This step allows us to bring our unique proposition to the UK and supports our growth ambitions in this highly competitive market.”