Immense Group has appointed Marcus Adler as Nordic Director for its sports betting brand DBET, as the group continues to expand its igaming and sports betting footprint across regulated European markets.
DBET, which launched in August 2024, is Immense Group’s first sports-focused brand and is positioned around a sports betting proposition covering major international events, pools and jackpots. The brand operates online and across personal devices and has also established a retail presence in Sweden through a network of betting shop terminals, supporting a multi-channel approach to customer acquisition in the igaming sector.
During its first year of operation, DBET has increased its visibility in Swedish sport through partnerships with national governing bodies including the Swedish Bandy Association and the Swedish Basketball Association. The agreements form part of a wider strategy to build local market relevance and brand recognition within Sweden’s regulated igaming environment.
Adler is based in Sweden and brings experience spanning commercial leadership, digital growth and sports gaming. Most recently, he served as Chief Commercial Officer at RoninSport.io, working on real-time sports data and digital engagement solutions for media, igaming and sports platforms. He previously led Online Acquisition at LeoVegas and has held senior commercial roles across sports media and digital entertainment.
The appointment follows further investment by Immense Group in its sports betting infrastructure. In 2025, the group selected Altenar as its global sportsbook partner, providing the technology platform for sports betting across its brands. The partnership is intended to support localisation, scalability and compliance as Immense Group targets additional regulated markets in Europe.
Immense Group said Adler will focus on strengthening DBET’s regional performance, supporting both online and retail growth, and advancing partnerships that align with the group’s longer-term igaming strategy in the Nordics.
Marcus Adler said: “I am very pleased to join Immense Group at a time when the company is investing in sports betting, and DBET is gaining real traction in Sweden. The brand already has strong building blocks in place, from its product to its partnerships in local sport. My focus is to bring clear direction to the Nordic strategy, prepare DBET for its next phase of growth and make sure we deliver a sports betting experience that feels trusted, intuitive and genuinely competitive for players in Sweden and across the wider region.”
