Entain plc, a global leader in sports betting and gaming, has announced the appointment of Dafne Guisard as Chief Operations Officer, a new role within the organization, effective 13 January 2025.
Guisard joins Entain from The Kraft Heinz Company, where she served as Chief Strategy, Transformation, and Digital Officer, overseeing the company’s global ten-year growth strategy, introducing innovative operational models, and championing digital transformation across all business areas. At Entain, she will be responsible for operational strategy, leading the customer service organization, global strategic planning, and the integration of mergers and acquisitions.
Her extensive background includes nine years at Anheuser-Busch InBev, where she held various leadership roles and spearheaded initiatives that positioned the company as an industry leader in innovation. During her tenure, Guisard led the development of a focused portfolio strategy, reinforced brand-building efforts, and executed a dynamic innovation agenda that secured the company’s highest industry innovation share. Prior to AB InBev, she co-founded a machine learning tech startup and worked in management consulting and equities.
An advocate for transformative technology, Guisard has received industry recognition for her contributions in AI, including being named one of AdAge’s “Top 13 AI Marketing Leaders to Watch” and leading projects recognized among TIME’s Best Inventions of 2023.
Guisard holds a bachelor’s degree in Computer Engineering from the Instituto Tecnológico de Aeronáutica and an MBA from the MIT Sloan School of Management, bringing a blend of strategic insight and tech-driven innovation to her new role at Entain.
Gavin Isaacs, Chief Executive Officer, Entain, said: “Dafne brings a wealth of experience in driving strategic growth and delivering transformation on a global scale. Her appointment will help place Entain at the leading edge of innovation, as well as strengthen the executive management team as we build on a period of stronger-than-expected revenue growth and key market expansion. Dafne will be a tremendous asset to Entain.”
