Entain Finalizes Acquisition of Angstrom Sports


Entain plc, an esteemed player in the global igaming, sports betting, and interactive entertainment landscape, has successfully concluded its acquisition of Angstrom Sports, a notable entity specializing in advanced sports modelling, forecasting, and data analytics.

As detailed in the announcement dated 17 July 2023, the acquisition involved an initial payment of £81 million upon completion. Additional contingent payments, which can reach up to £122 million, are slated to be disbursed over the subsequent three years.

Through this acquisition, Entain fortifies its position by integrating Angstrom’s proprietary services, making it the sole global igaming operator equipped with refined in-house forecasting, analytics, risk management, and pricing proficiencies, particularly tailored for the US sports betting market. By leveraging its global outreach, market dominance, and Angstrom’s offerings, Entain aims to furnish its clientele with a superior and differentiated US sports betting experience, marked by an expansive range of betting prospects and products.

Jette Nygaard-Andersen, CEO of Entain, comments: “We are delighted that Angstrom has joined Entain, enabling us to accelerate development of the Entain Platform bringing even more product capabilities in-house.  Angstrom’s proprietary next generation capabilities will unlock significant opportunities, particularly for our US sports betting offering through BetMGM.  We look forward to working closely with the Angstrom team and are excited to provide our customers with an unrivalled sports betting experience.”

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