Racecourse Media Group has expanded its igaming in-play betting service to cover Irish horse racing, with real-time pricing now integrated across Entain’s Ladbrokes and Coral brands, William Hill, and BV Group’s portfolio, including its flagship brand BetVictor.
The rollout is enabled through RMG’s media rights agreement with Sports Information Services, Horse Racing Ireland and the Association of Irish Racecourses, covering all 26 racecourses in Ireland. Following the introduction of in-running betting across RMG’s UK courses in January 2023, CourseTrack’s GPS data is now being used to generate in-play prices during Irish races, with tracking devices producing coordinates 20 times per second to support metrics such as leader speed, time per furlong and distance to finish.
This data is analysed to underpin rapid in-play pricing supplied by Pythia Sports and also feeds into RMG’s RaceiQ analytics platform. CourseTrack is also set to deploy a new fleet of trackers using RTK technology, delivering sub-10cm accuracy across all Irish racecourses from March/April, further extending the igaming in-play betting infrastructure for Irish horse racing.
Suzanne Eade, CEO at HRI, said: “The expansion of the in-play betting service for Irish horse racing is very welcome news. We have already seen over the lifetime of the current media rights agreement with RMG how the data offering for Irish racing has made great strides, with sectional timing available to all on the Racing TV website, and continued expansion of data insights through RaceiQ. As sportsbook and pari-mutual offerings for other sports continue to innovate, so must racing, and this is another positive step in that regard for Irish racing.”
Jamie Crossfield, Entain UK & Ireland Sportsbook Director, said: “We are excited to be launching in-play betting on Irish horse racing across our digital platforms and promoting this new addition to our racing customers. Reliability and accuracy are the essential ingredients to deliver this, and the CourseTrack tech provides just that. We are continually looking to innovate and expand our horse racing product, and RMG is a great partner to help us achieve that.”
Nick Mills, CEO at RMG, said: “There has been a concerted effort to evolve and grow the sport of racing, not just from a viewing and broadcasting perspective but from a betting standpoint too. Our operator partners have played a hugely influential role in improving racing, and their trust in our solutions enables us to reinvest more back into the sport. Some of our most valued partners will now offer real-time pricing on Irish meetings, giving bettors new ways to engage with the sport.”
Chris Murtagh, MD at CourseTrack, said: “After two successful years tracking across all 26 Irish racecourses, we are delighted to continue to evolve the data offering to racing in Ireland. The new in-play product with bookmakers, supported by CourseTrack, will enable operators to take live bets throughout the race and up to the last furlong, and, importantly, drive new revenue streams for stakeholders across Irish Racing.”
