Eurodreams, the newest multistate lottery offering, has made a significant entrance into the iGaming sphere, as analyzed by Egamingmonitor (EGM), the premier provider of comprehensive gaming industry data. The in-depth review, derived from EGM’s innovative Lottery Data Product introduced earlier this year, offers an insightful look into the lottery’s initial performance across Euromillions participating countries.
Launched in November, Eurodreams distinguishes itself with its Cash For Life format, promising winners a steady jackpot of €20,000 monthly for three decades, with draws occurring twice weekly. What sets Eurodreams apart is its more favorable odds compared to its American counterparts and its unique structure that does not pool jackpots across states, potentially leading to a higher frequency of winners annually.
Early comparisons with existing Cash For Life lotteries reveal that Eurodreams has achieved a remarkable sales ratio against major multistate draws, approximately 25%, surpassing its closest competitor, Set For Life, by nearly 5%. Initial sales metrics indicated that Eurodreams tickets accounted for a third of the Euromillions tickets sold, maintaining this ratio consistently across various European nations.
France, in particular, has shown a strong affinity for Eurodreams, accounting for about 40% of the lottery’s monthly sales and boasting the first two jackpot winners. This has significantly boosted the lottery’s popularity both within France and across Europe. On a per capita basis, nations like Portugal and Switzerland have emerged as top spenders, reflecting their existing enthusiasm for the Euromillions draw.
Eurodreams’ successful launch and its promising start underscore its potential to redefine lottery offerings within the iGaming industry, offering players attractive odds and a unique jackpot format.
Kevin Dale, CEO of Egamingmonitor, said: “The Eurodreams has had an excellent launch with a higher ratio of sales to rolling multistate jackpot draws than in other regions. On current run rates, it could well hit €1 billion of sales, taking it comfortably into pole position in terms of global sales of Cash For Life type products.
“As a product genre, the fixed jackpot element of these draws benefits the operators in that it allows for predictable sales as opposed to the highs and lows of some of the larger multistate jackpots. In turn, charity or state receipts are also more stable as a result, creating a more cohesive ecosystem for lottery providers.”
