Fitzdares, the distinguished UK-based bookmaker, has announced the signing of England’s cricket icon Stuart Broad as their new brand ambassador. Broad, known for his exceptional achievements as the second-highest Test wicket-taker for England, aligns with Fitzdares’ commitment to excellence and personalized service.
This two-year partnership will provide Fitzdares members with exclusive content from Broad, including monthly blogs, video features, and appearances at Fitzdares Club events. Additionally, the collaboration will support charitable efforts through The Broad Appeal, a cause dedicated to raising awareness and funds for Motor Neurone Disease. Fitzdares will allocate a monthly £500 betting pot for Broad to wager on selected sporting events, with all profits donated to the charity.
Broad’s insights into major sporting events are expected to engage the Fitzdares community, continuing the bookmaker’s tradition of delivering unique, personalized experiences. His presence will be a regular highlight at Fitzdares Club events, including gatherings at Royal Windsor, Cheltenham’s pop-up club, and the Fitzdares golf course at Naunton Downs, ensuring he is front and center at key moments throughout the year.
William Woodhams, Fitzdares CEO said: “For years, we’ve been looking for someone to be the face of the business and at last, we’ve got our man! Fitzdares is all about pedigree, sporting excellence and we also love a bit of mischief so who better than Stuart Broad to represent us? A true legend of his sport, he’s charming, charismatic and shares our love for the game. In bowling terms, this really is an absolute jaffa!”
Stuart Broad said: “Fitzdares is quirky, smart, and like to do things a bit differently. Ultimately, they play the game the right way and their members share my passion for elite sport. I can’t wait to get stuck in and help keep up their unique and personal approach.”
