Flutter UKI Division Allocates £8 Million for Charitable Contributions in 2023
Flutter’s division in the UK and Ireland has committed approximately £8 million towards charitable causes in 2023, highlighting initiatives by its prominent brands Paddy Power, Sky Betting & Gaming (SBG), and Betfair. Additionally, fundraising events have generated an extra £250,000 for the division’s chosen Charities of the Year.
These efforts are part of Flutter’s broader commitment to positively impact communities globally as outlined in its Positive Impact Plan. This plan aims to improve the lives of 10 million people by 2030, focusing on Sport & Play, Health and Wellbeing, and Tech4Good.
Paddy Power, aligning with the 2023 PDC World Darts Championship, pledged to donate up to £1 million to Prostate Cancer UK, contributing £1,000 for every 180 scored during the tournament. This initiative could significantly benefit Prostate Cancer UK, especially considering the high scores of last year’s tournament. Additionally, Paddy Power and the PDC will encourage 180,000 people in the UK to use Prostate Cancer UK’s online risk checker.
Betfair recently introduced the ‘Serial Winners Fund’ in collaboration with Rachel Blackmore, committing an initial £100,000 to support the Injured Jockeys Fund and the Irish Injured Jockeys. This sum could potentially reach £250,000, based on Blackmore’s performance in upcoming races.
Sky Bet unveiled the £6 million ‘Building Foundations Fund’ in partnership with the English Football League (EFL), offering the 72 EFL clubs the opportunity to apply for grants up to £100,000 for community projects. Sky Bet plans to invest £1 million annually into this fund, starting from the 2023/2024 season.
In addition to these initiatives, Flutter’s Positive Impact Plan sets a goal to positively influence 10 million lives by 2030, focusing on sports, technology, health, and well-being, to foster lasting change in communities.
Furthermore, Flutter’s Charity Ball in Dublin supported BUMBLEance, raising significant funds along with their Annual Charity Gala in Leeds for the Children’s Heart Surgery Fund. These events collectively raised £250,000, with Flutter UKI contributing £240,000. Other donations throughout the year, including the relaunch of Cash4Clubs, totalled £330,000, benefiting local community sports clubs in the UK and Ireland.
Ian Brown, CEO of Flutter UKI, said: “I am really proud of the progress the UKI division has made this year to Do More for our communities as part of Flutter Group’s Positive Impact Plan. Our market-leading brands have each launched creative and impactful campaigns that directly support the causes that are close to our customers and our colleagues. Across Flutter, we hold ourselves to the highest standards in the industry, and we are passionate about making a lasting positive impact.”