FSB Launches in its First North American Market, Ontario

FSB, a prominent B2B provider of sportsbook and iGaming services, has recently expanded its reach and entered the regulated Canadian province of Ontario. This move has significantly increased FSB’s global footprint and allows the company to offer its award-winning sportsbook and comprehensive iCasino aggregation product to Canadian customers.

FSB has partnered with long-term collaborator Fitzdares to provide its empowering back-office platform and help the premium bookmaker curate a bespoke betting experience that meets the highest standards in the newly regulated market.

With this entry into the North American region, FSB, the winner of the EGR Multi-Channel Supplier of the Year award, has further solidified its global presence and is now operational on four continents worldwide.

Adam Smith, Interim CEO at FSB, said, “This positive news is a hugely important milestone for FSB as we go live in our fourth global continent.

What makes this achievement more satisfying is entering the regulated Ontario market with our long-term, heritage partner Fitzdares. This enhanced relationship is a testament to the ambition we have to grow stronger together with our partners across multiple jurisdictions and regulated growth markets like Ontario.

With a second partner launch imminent, we look forward to playing an aspiring, ambitious, long-term role in the province.”

Ian Freeman, Chief Revenue Officer at FSB, commented, “Going live in North America represents another landmark moment for FSB on the back of a successful 2022.

Ontario will be a key jurisdiction within our core markets strategy and we’re passionate about playing a major role within one of the world’s leading and well-constructed regulated markets.

We feel privileged to work with exceptional operational teams within our customer base and this new alignment with Fitzdares is indicative of how we work hand in hand with partners to meet their organisational goals across platform, product and geography.”

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