FUN88 Announces Tony Parker as Brand Ambassador for Asia

Tony Parker, acclaimed for his illustrious basketball career spanning 18 years in the NBA, is now an official brand ambassador for FUN88, a prominent igaming operator in Asia.

With this strategic alliance, Parker is poised to spearhead a suite of dedicated promotions and initiatives for FUN88, recognized as one of the foremost sportsbook operators in the Asian market. This partnership commences with immediate effect and offers substantial prospects for sustained collaboration.

Having played 17 out of his 18 NBA years with the San Antonio Spurs, Parker’s exemplary track record, global recognition, and dedication both on and off the basketball court align perfectly with FUN88’s aspirations as a leading igaming platform in Asia. Notably, Parker joins the esteemed ranks of previous FUN88 ambassadors, including Steve Nash and the late Kobe Bryant.

Parker’s agility and impeccable skills mirror FUN88’s core principles emphasizing swift and efficient technology, both for its platform and client interactions, along with superior customer support. Parker’s resilience and ability to consistently surpass expectations resonate with sports enthusiasts worldwide. His significant online presence includes 2M followers on X (previously Twitter), 3M on Facebook, and an audience of 1M on Weibo in China.

Boasting a deep-rooted association with basketball and various international sports, FUN88 has differentiated itself from competitors. Over the past ten years, FUN88 has been a visible entity in global sports marketing. Their partnerships extend to Premier League teams, namely Tottenham Hotspur and Newcastle United FC. Additionally, they have associations with football legend Iker Casillas, and have previously collaborated with renowned names like Kobe Bryant, the OG Dota 2 eSports team, and cricket personalities Daren Sammy and Dale Steyn.

As the NBA season gears up, FUN88’s alliance with Parker amplifies its plans for further expansion, especially in emerging markets such as China, the Philippines, Thailand, and Vietnam, where basketball’s appeal is surging. Each new market will benefit from FUN88’s sustained commitment to engagement, education, and entertainment.

In conclusion, while FUN88 constantly enhances its online platforms catering to football aficionados globally, its partnership with Parker underscores its dedication to global outreach and the promotion of a responsible igaming environment.

A senior spokesperson welcomed FUN88’s latest flagship ambassador: “We’re naturally delighted to have secured further net gains for FUN88’s unrivalled ambassadorial roster by signing Tony. He’s one of the most successful sports personalities his country has ever produced and retains a huge popularity worldwide. We’re confident that fans and FUN88 players alike will enjoy seeing Tony shine a light on the sport he loves, and share in his infectious enthusiasm with an engaged social media community.”

“His famous No. 9 jersey may have been retired, but his legacy and excitement for the game are as strong as ever. Together, we are committed to achieving our goals in the most engaging way possible, raising the bar of the end-user experience and social traction.”

Parker, who becomes FUN88’s third Hall of Fame ambassador from the NBA, added: “I’m thrilled to be following Steve and Kobe’s lead as FUN88’s latest basketball frontman, as we look forward to an exciting renewal of the NBA campaign. They have built a brand here which directly aligns with my playing values of speed and strength, underpinned by a desire to operate as a team and confound the critics. Everyone used to tell me I was too small and too slight to make it in the NBA. That lit a fire in my soul and helped me inspire my teammates. It’s a combination that’s vital to winning any game and also entertaining your audience.”

“With that in mind, I can’t wait to help deliver more premium content, insights and activity to emerging Asian markets, and the basketball fans within them. From China to Thailand, these fans are making it rain! Hopefully, we can find some innovative offers and deeper connections for players to better engage with the sports they love.”