Gamanza, a prominent Swiss technology provider, has entered into a partnership with the innovative social/sweepstakes platform, Sweepium. This collaboration will see the integration of Gamanza’s advanced player engagement suite, Gamanza Engage, into Sweepium’s platform.
Operated as an autonomous division within Gamanza Group AG, Gamanza Engage is renowned for its sophisticated array of loyalty and gamification features alongside a real-time Customer Relationship Management (CRM) solution tailored for the online gaming industry.
This strategic integration empowers sweepstakes casino operators on the Sweepium platform to enhance player experiences with interactive missions and tournaments. Furthermore, it introduces an elaborate loyalty program featuring customizable ranks and levels, complemented by a unique virtual currency. Players can utilize this currency to acquire a variety of items, both physical and digital, from the brand’s exclusive rewards shop, further enriching the gaming journey.
Robert Civill, Chief Commercial Officer of Gamanza stated, “We’re really excited about this partnership because gamification really lends itself to the sweepstakes casino environment. Our system adds an extra layer of entertainment, giving players the opportunity to compete against each other and enjoy a highly interactive online casino experience.”
Chief Business Development Officer of Sweepium, Daniel Mitton added, “We celebrate the union of innovation and entertainment with our new agreement, where gamification software meets gaming platform prowess for our rapid Sweepstakes expansion. Together, we’re not just leveling up the gameplay; we’re revolutionizing the player experience. As we embark on this journey we will be looking to redefine fun and engagement, setting new standards for immersive gaming adventures within the social/sweepstakes space.”
