Gaming and sports betting partner GAMING1 has added the prominent French operator JOABET to its renowned affiliate program.

GAMING1’s latest agreement further strengthens its leading position within the French market and beyond, as the company continues to extend its reach across a global range of regulated territories spanning both Europe and Latin America.

Commenting on the deal, Sylvain Boniver, COO & Co-Founder at GAMING1, said: “Powering JOABET’S cutting-edge rebrand was a fantastic step for us, and we are delighted to take our partnership to the next level by welcoming the operator into our affiliate program.

“We have no doubt that the company will rapidly experience the myriad benefits of the program, which provides invaluable assistance to brands looking to reach new audiences.”

A spokesperson at JOABET added: “We are thrilled to join GAMING1’s multi-brand affiliate program, in a deal enabling us to benefit from the brilliant range of marketing tools and services which it offers.

“The move will prove essential to our ongoing expansion, expanding our appeal to an even wider range of customers. Working with GAMING1’s talented team has been a real pleasure, and we look forward to maintaining our partnership.”

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