Global betting brand GG.BET has announced the extension of its partnership agreement with esports club Natus Vincere into 2024, involving plans to collaborate on content creation and offline projects with a view to boosting the popularity of esports.
GG.BET is a longtime partner of Natus Vincere and has always backed the team’s Counter-Strike squad in international tournaments. In 2023 alone, the partnership saw the bookmaker organise a series of offline activities for esports fans all over the world. For example, spring 2023 saw the GG.Gathering land in Rio de Janeiro, where fans of the club got to meet their idols in real life, as well as get their autographs. Then, in summer, GG.BET arranged an epic show match, where NAVI took on Team Vitality in a friendly clash. The company also created some unique video reviews, interviews, and even spectacular shows featuring Natus Vincere players, which you can watch on the GG.Kibersport YouTube channel.
GG.BET press office: “The projects we are working on with Natus Vincere will help to promote esports around the world. We are also seeing awareness of the GG.BET brand growing constantly among our target audience, which is very encouraging indeed. In 2023, we were able to reach over 67 million esports fans with our joint projects. We will continue to work on ground-breaking events in formats the industry has never seen before in 2024.”
Oleksii “XAOC” Kucherov, operations director of Natus Vincere: “We greatly value our longstanding relationship with GG.BET. Their support since 2021 has helped us to achieve numerous successes in major tournaments, such as BLAST Premier: World Final 2021 and PGL Major Stockholm 2021. We also organised a range of online and offline events together, which caught the attention of not just esports and NAVI fans, but casual gamers as well. At its peak, 70,000 people were watching the NAVI show match against Vitality, which I think is an incredible achievement. In 2024, together with GG.BET, we will continue to develop these kinds of initiatives for our supporters, while making them bigger and better!”
Future collaborations between GG.BET and Natus Vincere will include creating more exciting content, as well as holding press conferences and events at esports tournaments.
