GiG Facilitates GoldenPark’s Entry into the Portuguese iGaming Market
Gaming Innovation Group (GiG) has announced the successful launch of GoldenPark in the regulated online market of Portugal. Leveraging GiG’s leading player account manager (PAM) and sportsbook, this expansion strengthens the existing partnership between the two companies, which began in Spain in 2019.
The launch of GoldenPark is significant as it marks GiG’s second B2B partner brand in Portugal, following the successful entry of Betway into the country. Moreover, it is the first time the GoldenPark brand has been made available outside of Spain.
Portugal boasts a robust regulatory framework for online gaming in Europe, along with a steadfast taxation structure. This necessitates highly adaptable solutions to navigate growth opportunities in the market. GiG’s bespoke sportsbook, drawing on its experience in similar models such as France, allows sportsbook operators to adjust margins and customize their offerings to remain commercially attentive and competitive.
The online gaming market in Portugal presents significant growth potential. According to data from the regulatory body Serviço de Regulação e Inspeção de Jogos (SRIJ), revenue in Q1 2023 increased by 24.8% YoY to €196.4m across the 28 license holders, with 12 for sports betting and 16 for iGaming.
GiG’s partnership with GoldenPark in Portugal demonstrates the company’s commitment to supporting its B2B partners in expanding into new markets and capitalizing on growth opportunities in the iGaming industry.
David Bonnefous Saavdera, Commercial Director of GiG said: “I’m pleased that we have been able to help expand GoldenPark’s online operations into Portugal, delivering what we believe to be a product that is adaptable, resilient and perfectly suited to serve the needs of operators in the Iberian peninsula. I’m also proud that GiG’s expertise enables our partners to develop in a multi-regulation business, and gives them the chance to replicate the success they’ve had in their home country. ”
