Goldbet Partners with Incentive Games to Launch Winning5

Goldbet, part of Italy’s Lottomatica Group, has partnered with B2B games provider Incentive Games to launch a new free-to-play football title, Winning5.

The game allows players to visit the Goldbet app each weekday to collect a randomly assigned Serie A team. Prizes, including play bonuses, sports bonuses, and a €2,000 shared jackpot, are awarded based on how many of the collected teams win their weekend fixtures.

Winning5 is designed to drive daily engagement, offering incremental rewards for two or more correct results and a top-tier prize for five. Real-time updates are powered by Incentive Games’ proprietary data and analytics engine, ensuring an interactive and responsive player experience.

This marks the first collaboration between Incentive Games and Goldbet, following the provider’s wider partnership with Lottomatica. The game is now live for all eligible Goldbet players in Italy.

John Gordon, CEO and co-founder of Incentive Games, said, “Winning5 is designed to bring the thrill of weekend football to life, but in a way that’s free-to-play and accessible. We’re thrilled to partner with Goldbet, one of Italy’s most respected gaming brands, to deliver a product that keeps fans engaged and entertained from kick-off to the final whistle.”

Simone Occhiuzzi, Lottomatica Digital & i-Gaming Director, said, “Our objective is to ensure an ever-expanding for-fun offering for our customers. We are proud to have broadened our engagement bouquet with the introduction of Winning5, further enriching our customers’ for-fun experience.”