OpenBet, a global leader in betting technology and services, has entered into a long-term agreement with Grupo Silvio Santos (GSS) to power its new sports betting and gaming brand, Todos Querem Jogar (TQJ). As part of one of Brazil’s largest conglomerates, GSS, which includes media (SBT), retail (Jequiti), tourism, and real estate, has chosen OpenBet to deliver premium entertainment through its cutting-edge platform for Brazilian consumers.
With over 65 years of experience in entertainment, GSS is known for popular TV shows like Show do Milhão and Gol Show, and products such as Baú da Felicidade and Tele Sena, reaching more than 113 million Brazilians each month. TQJ is poised to build on this legacy by offering a safe and responsible sports betting and gaming platform, with the goal of becoming the leader in player protection in Brazil.
OpenBet’s solutions, recognized for their expertise in complex regulatory markets and focus on responsible gaming, were integral to TQJ’s selection. OpenBet’s ecosystem will power TQJ’s operations with a high-performing betting engine capable of handling large traffic volumes during major sporting events. Additionally, the platform will include a comprehensive iGaming experience via OpenBet’s player account management (PAM) system, enabling seamless management of promotions across sports and casino verticals.
TQJ’s sportsbook will also feature OpenBet’s immersive BetBuilder tool, allowing players to create personalized bets, while OpenBet’s Managed Trading Services (MTS) will ensure secure operations through 24/7 risk management.
To ensure player protection, TQJ will integrate world-class responsible gaming and anti-money laundering technology, powered by Neccton. Additionally, OpenBet’s geolocation solution, OpenBet Locator™, powered by AWS, will ensure compliance with Brazil’s regulatory requirements.
This partnership marks a significant step in TQJ’s commitment to delivering a premium and responsible betting experience for Brazilian players.
Leonardo Sampaio, CIO of GSS, said: “We’re excited to work alongside OpenBet, a global leader that sets the industry standard for delivering trustworthy and compliant betting operations. For TQJ, it is imperative we offer superior betting experiences that are underpinned by robust compliance procedures. OpenBet’s end-to-end ecosystem and overall company values provide us with peace of mind that we are working alongside the best company to launch us into the regulated sports betting and gaming market.”
José Roberto Maciel, CEO of GSS said: “Considering OpenBet’s heritage of working alongside iconic media entertainment brands and state-owned organizations, TQJ is firmly positioned to lead the way in Brazil by offering responsible gaming, beyond what is required by legislation, and new product experiences that will capture the imagination of players.”
Jordan Levin, CEO of OpenBet, said: “Grupo Silvio Santos is an iconic group in Brazil’s entertainment sector, and we are truly honored to have been chosen to power its sports betting and gaming brand.
“Considering the esteemed heritage of both OpenBet and GSS, together we are in a solid position to deliver an engaging and responsible betting experience that will make waves across Brazil’s regulated market. OpenBet sets the highest standards in delivering compliant betting operations, which is attracting major interest from Brazil’s leading entertainment organizations as shown with this latest agreement.”
