Happyhour.io, a seed and early-stage accelerator in the iGaming space announced today an investment into Betsala.com, an online sports betting brand in Chile. Betsala made an early entrance to the market in 2020 and currently differentiates itself with a focus on local market odds and a unique weekly Free Bet Club. The investment from Happyhour will accelerate growth for the operator to support its vision and roadmap to become one of the leading sports betting brands in Chile.
Betsala is fronted by ambassador Marcelo ‘Matador’ Salas who is considered to be the best striker in the history of Chile having played at Lazio Roma and Juventus Turin as well as having served as Captain of Chilean National team. In a recent interview with Enchacha, a local media site covering football news in Chile, Marcelo Salas was quoted as saying (English translation), “I am very happy that a brand as important as Betsala has chosen me to be their ambassador, and to help the growth of this bookmaker. I am very happy to be part of them, to be the official face here in Chile for the brand and also because they are supporting us a lot in Club Deportes Temuco. It has been a very positive partnership.”
As the industry’s leading iGaming accelerator, Happyhour.io will provide investment capital into Betsala as well as bring its operational, product and tech expertise to the operator in order to speed up growth. The Chilean sports betting market is set for high growth with predictions to reach US$425M in operator gross gaming revenues over the next 5 years.
Albert Bellavista, CEO at Betsala said, “We have the right management team, experience and vision to be a sports betting and gaming powerhouse in Chile. The investment from Happyhour will allow us to scale rapidly with product and operational know-how to become the sports betting brand in Latin America.”
Jaime Mainou Berriozabal, CMO at Betsala added, “At Betsala, we understand the local market, its customers and potential for growth intimately. The alliance with Happyhour solidifies the future of the Betsala brand in Chile.”
Robin Reed, CEO at Happyhour commented, “At Happyhour, we invest in people and businesses that will transform the industry. Betsala is poised to become the largest online operator in Chile and we are excited to be a part of this rapid growth into the market,” says Happyhour CEO Robin Reed.