Harnessing the Power of Local Tournaments

As iGaming market competition levels continue to ramp up, especially since the Lockdown of 2020, content providers are quickly realising that the mass approach to customer interaction is not as effective as it has been traditionally. Now, localisation is emerging as the best way forward. However, there are many aspects to being able to successfully serve a local audience that must be taken into consideration before success is achieved. One of the main ways is through game content.

Read below as Evgen Belousov, CEO of GR8 Tech, shares his thoughts on what it takes to engage a local market and the impact this will have on player engagement in our sector going forward.

For rookies and pros in the iGaming industry it is getting harder and harder to understand what sets one betting operator apart from another. Could it be the unique branding or the user interface? For many, the differentiation seems minimal, with a vast number leaning on familiar platform designs provided by a select few big providers. Their formula for attracting users often revolves around branding, some tweaks in user experience, and a primary focus on top-tier tournaments. 

In this mix, the operators are overlooking the profound potential of a deeper dive into betting options. In the aim to create a deeper connection with the audience, there’s an untouched ocean of loyalty, trust, and engagement found in local tournaments. By providing betting options rooted in local culture and passion, operators can not only differentiate their brand but also foster a bond with their user base that’s hard to replicate with generic offerings.

The Significance of Local Tournaments

Diving into the world of local tournaments offers an exciting avenue for brand differentiation. In a saturated market, where every operator vies for a distinct identity, zooming in on these smaller events presents a unique edge. Events like Czech First League, Romanian Liga 1, or Football League Greece don’t gather much interest beyond their native countries but see tremendous local support. Platforms tapping into such events communicate a message that’s both intimate and inclusive, signaling a deep appreciation for the diverse tapestry of sports.

At the heart of this strategy lies the essence of building loyalty and trust. Local sports events, regardless of their size, resonate with audiences in ways international championships often can’t. For instance, integration of Asian leagues like the IPL, PSL, and BPL provides much higher player engagement and retention rate indicators than relying only on global tournaments like the World Cups and well-known leagues. The localized data becomes a tool, refining platform features, driving targeted promotional strategies, and sculpting user experiences tailored to individual audience needs.

The opportunity presented by local events is vast. With many competitors clustering around global events, the local sports scene often remains relatively unexplored. Embracing this space not only allows for capturing a dedicated and passionate audience but also positions an operator as a community cornerstone, attentive to the beats of both global and local rhythms.

GR8 Tech’s Approach

While many sportsbook providers focus on integrating major tournaments and leagues, the essence of creating a lasting impression lies in the details – a unique insight that GR8 Tech has mastered over the years. 

Сomprehensive coverage of an array of tournaments demands a multifaceted strategy. First and foremost, it requires integration with a multitude of feed providers. By diversifying our partnerships, we’ve unlocked access to extensive high-quality coverage. However, the reliance on feeds goes beyond broadening the tournament spectrum. Inconsistent or erroneous feeds can severely impact an operator’s reputation, leading to not just loss of potential profits, but significant direct losses from incorrect betting lines. Such disruptions can erode player trust, prompting them to switch to competitors. Recognizing this, we ensure redundancy: if one feed faces challenges or provides outdated lines, alternative feeds ensure continuous and accurate delivery. Moreover, some providers possess exclusive rights to official data for specific tournaments, making them the sole high-quality source for those events. This necessitates having multiple integrations to guarantee optimal coverage, ensuring our operators remain resilient and competitive.

In addition to that, GR8 Tech has an experienced in-house trading team and is ready to trade additional tournaments on clients’ requests. Over 200 traders who ensure that local tournaments receive their deserved focus. And not just the tournaments: in addition to the sporting events, we can incorporate any spontaneous local event stirring interest in the audience, offering our operator clients a seamless expansion of their betting options.

Adding to the comprehensive content sourcing, there’s adaptive customization. GR8 Tech’s platform allows adjustments for parameters like margins, limits, and in-play bet latencies on a micro-level, catering to specific markets within events. This granular customization can also be adjusted per brand, user segment, or even individual players. What is the value added? This nuanced approach, based on our calculations and feedback, has boosted our clients’ GGR by an impressive 3-5%.

Furthermore, our dedication goes beyond providing advanced tools and diversified feed. GR8 Tech stands out in its pledge to be a lifetime partner for our operators. As a part of this commitment, we offer managed trading service, handling the complexities of feeds integration, trading, and risk management and ensuring our clients can focus on what truly matters, confident in the knowledge that they’re supported by a comprehensive, one-stop-shop solution. We pride ourselves on the relationships we build, characterized by trust, transparency, and mutual growth. Operators are our valued partners, and together, we collaborate, innovate, and excel, ensuring that operators are equipped with the best – not just for today, but for the challenges and opportunities of tomorrow.

So, while global tournaments will always have their place in the sun, local tournaments are where businesses can cultivate trust, loyalty, and a unique brand identity. By tapping into these local events, businesses can seize a larger market share and significantly boost their revenue. It’s here that businesses can step up from being just another platform and become a community cornerstone. At GR8 Tech, we’re not just offering a betting platform; we’re providing an experience that cherishes the global just as much as the local.