Hollywoodbets have joined hands with the South African Football Association (SAFA) as the title sponsors of the 14-team SAFA National Women’s League.
This partnership between SAFA and Hollywoodbets is set to benefit coaches and administrators through workshops, where they can sharpen their skills to help bridge the gap between grassroots soccer, top-flight football and the national team.
SAFA President Dr Danny Jordaan lauded this saying: “For the first time, the National Women’s League has a commercial partner. This investment will further help us to strengthen the clubs in order to accelerate the growth and development of professional women’s football in our country.”
“To Hollywoodbets, we welcome you as a partner. Thank you very much, this is a great day for us, for the players, for women’s football in South Africa. We are really excited about this collaboration which we think is definitely a game-changer,” added Dr Jordaan.
SAFA CEO, Advocate Tebogo Motlanthe stated: “The numbers are set to skyrocket and financially, this relationship will help our women footballers. Many will now see football as a professional entity, and we will see an increase of players going overseas to make a career out of the sport. With Hollywoodbets having occupied such a critical space, football among women players will never be the same,” according to the CEO.
“We must also thank our broadcast partners, the SABC who share our vision in elevating women’s football. Without doubt, this is to date the single largest media platform provided to Women’s sport in South Africa,” added Adv Motlanthe. “Visibility and investment go hand in hand. Ultimately, the Hollywoodbets Super League will only be sustainable long term if we can reach more viewers and gain awareness through greater access to watching on TV. Not only will this partnership help grow the reach and associated following, but it will become a critical enabler for the league and its clubs to attract greater sponsorship deals and broadcast revenues, which ultimately is where much of the men’s money now comes from,” concluded Adv. Motlanthe.
“It is obvious that South Africa has a deep well of untapped talent. This partnership will spearhead the path to a professional women’s league befitting these rising stars. Sports development lies close to our hearts, so this collaboration aligns perfectly with our goals. We look forward to working together on even more impactful community projects,” said Sandisiwe Bhengu, Hollywoodbets Commercial Manager.